You have two choices when it comes to creating good, new content.
- The Easy Route
Create content that’s quick, unoriginal, and ultimately worthless that will lead nowhere and interest no one. A waste of time and energy. But hey, your site is stacked, right?
- The Worthwhile Route
Take time to work and create unique, interesting and great content that grows an audience. Simple to articulate, harder to implement.
It’s a longer route, yes, but one that will lead to lasting success.
So, I’m guessing you want to take the Worthwhile route, right?
Here are five ways to create good content that drives traffic to your site… and keeps them there.
1. Create Content That’s Original
Along with a good content marketing campaign you need original, good content. This goes a long way with both Google and your visitors.
This one should be a no brainer but you’d be surprised how few companies and blogs place emphasis on it.
What it means that you need to write a fresh, interesting, and, above all, ORIGINAL piece of content. Not the same stuff that’s being posted again and again but your own point of view.
“Easy fixes” that simply don’t work:
- Bots rewriting and recombining content – This is gibberish.
- Cheap, outsourced content
- Reposted articles from around the web
2. Always focus on creating strong headlines
Here are some interesting statistics for you – 8 out of 10 people will read your headline. Not bad, right? Conversely, only 2 out of 10 people will read the rest.
20%, in total, that’s how many people will read your article.
The question then is, what are you doing wrong?
Likely, it’s coming down to the most important component of all – the headline.
Take time to craft headlines that capture the interests of your audience.
3. Make your content actionable
Did your last blog post have instructions for your readers to use right away? A way for the lessons they’d learned to be applied?
If not, you’re missing out on a powerful tool to engage with your audience.
4. Provide Answers
At the end of the day, you want people who come to your blog post or website to have their questions answered.
When people search for queries or terms on Google, and other search engines, they are looking for answers.
The same is true when people read blog posts, your social media posts, watch a video or look at an infographic – they want to gain knowledge. And they want to gain that knowledge fast.
5. Be accurate
If you want to be considered an authority, you’ve got to be accurate with the information you present.
Readers respect accuracy and the more respect you build the greater your brand authority.
When creating content you need to consider who your article links to, are they a credible source? Use substantiated sources and link to as many as you can.
This steady practice helps the search engines figure out what your content is about, how it should be categorized, and, ultimately, boost you appropriately.
6. Update, Update, Update
When you start a blog or a website, you need to be in it for the long haul.
Simply writing a few posts that you think is good content and stopping won’t get you the traction you want, nor will it bring in any new customers. Your brand will stall, your search engine rankings will drop, and you’ll be unhappy with the bottom line.
The solution? Regularly update with original, great content.
Many of the best sites are popular simply because people know they can rely on fresh new content.
Content is Timeless
Making original and engaging good content is not a simple or quick fix. You need a content marketing campaign to help your content succeed. But it will get easier as you find the things that resonate with both you and your audience.
Then you just need to satisfy your audience’s hunger for knowledge, their desire to learn and use what they’ve learned and other lessons we’ve seen in this article.
You can start creating content now that will still be able to find an audience two or three years from now.