Content has grown to become the most important part of a digital marketing strategy. It’s an integral part of any successful business, but is content writing just a passing fad or a ‘hot minute’ measure for SEO? The answer is no, content marketing is not the new SEO nor is it a quick path to small business success. It’s part of a long-term strategy to dominate search engines, engage site visits, and gain loyal customers. In the words of Bill Gates, “Content is king”.
Marketing is one of the most important things a company can do. In order to edge your brand in front of the competition, you’ll need to keep the masses happy with continual compelling, creative, interesting, and relevant copy. Whether it’s creating optimised content for search rankings, making it possible for people to find your page, or educating customers on what you can do for them – writing does it all. Growth in content marketing has sparked the realisation amongst business pros that in fact they may not be able to write, or simply don’t have the time. We know that writing is likely not at the top of your growing list of things to do. But even if you’re a jack of all trades, here are reasons you should hire a professional.
1. Innovative and High-Quality Content
Your content is like your sales pitch and it can either work for you or against you, and the last thing you want is to drive away from an audience. Professional writers are called professionals for a reason. They can turn a dull piece of writing into something captivating, and know how to keep readers coming back for more! Not to mention they are reliable, on schedule with delivery, and can quickly adapt to new writing styles.
2. Increased and Steady Traffic
Hiring a writer will make your copy more unique and engaging, optimising it for search engines. The more fresh content you post, the more traffic will be generated to your site. This material will give customers a reason to visit your site, and high-quality blogs and articles will keep them coming back.
3. Bad Writing Looks Unprofessional
Content with poor grammar, typos and misplaced punctuation is enough to cause any customer to ‘X’ out of your website. It’s worth noting that anyone can write with good grammar and accurate spelling. However, not everyone can write compelling, original pieces, and gone are the days where readers will engage with low quality ‘phoned in’ content. Quality copy is essential, it’s what will set you apart from the competition so why not use professionals with proven skills and knowledge?
4. More Free Time
Writing content for yourself can be a lengthy process, especially if you lack experience. It may also become somewhat of a chore and if you have a busy schedule, you might find the content easily becoming compromised. Hiring a content writer will not only bring your game to the next level but it will also free up your time, allowing you to focus on other elements of the business or just help you to relax a little.