While some of them may seem far from groundbreaking, take the time to see if your business is using the newest social media trends so you can reach your full potential.
Let’s look at the Seven Deadly social media marketing trends for 2020.
Build your social media community
This probably sounds a little back to basics when it comes to digital marketing for social networks but consider two questions:
- Who are your consumers?
- What are they really interested in and challenged by?
People want to connect on social media platforms, so consider that less really is more. Craft the voice of your brand to provide real value for your customers. Businesses can no longer afford to float on autopilot, you need to put more effort than ever into original, quality content.
- Listen to your audience
- Provide value
Don’t bombard your customers with a constant need to sell. There is a need for an opportunity to build a strong community around your brand that isn’t constantly focused on making sales. You need to spend time building engaging content and being more actively engaged with your audience.
Scarcity is your ally
It used to be that the saying, “Here one minute, gone the next,” was a bad thing.
But not when it comes to social media trends in 2020.
Attention spans are short and how people interact and consume content has changed. That’s why Instagram and Snapchat Stories, available for only a short duration of time, will only gain popularity this year.
There has been a steady build-up in Instagram stories’ daily users topping five hundred million in 2019. If you haven’t already begun integrating Instagram stories into your strategy then you’re doing yourself and your business a huge disservice.
Invest time in niche platforms
Instagram and Facebook have proven the dominant force in social media for a long time. However, recently many smaller, niche media platforms have grown significantly.
There are quite a lot of alternative social media platforms that you should consider depending on your targeted demographic.
For example, TikTok, on the rise since 2016, has firmly taken a popular place in current youth culture. Research suggests that organic reach through TikTok is far larger than even the early days of Facebook.
Create content for your target audience that resonates and be willing to test and iterate to see what works best.
What other platforms are there?
Twitch works prominently in the gaming community, but is there room for growth in other areas? LinkedIn provides ample opportunity for B2B companies looking to improve social reach.
Reddit, as far as social networks go, can be intimidating for companies to market through but brand authority can be finely honed via organic growth and reach.
In 2020 it’s time to diversify your output so you can take advantage of social media trends.
Why is user-generated content (UGC) popular?
- It’s authentic
- It’s free
- And it can promote trust in your company
While it’s not new, for these reasons, UGC will continue to grow throughout 2020.
Brands such as Daniel Wellington have a steady flow of customer-created content. They encourage people to do this for a chance to feature on their website, seen by hundreds of thousands of people.
Companies like Dove, run marketing strategy campaigns, often influencer marketing, that encourage people, to become engaged and a part of the campaign. These consumers tag products, use their own social channels to share with friends, and enter competitions to win even more products or be seen by a massive audience.
This is a trend that practically perpetuates itself. So no matter what way you choose to utilize UGC it should have a place in your 2020 content strategy. Brand awareness is one of the most important things you have to remember when your trying to do marketing on social media.
Video killed the radio star
Video content continues to be one of the most engaging forms of content. From short formats like TikTok to longer formats like YouTube – videos are the future.
According to a recent study, online content will be 82% video by 2022. If you haven’t started using video content yet, then 2020 is the time to really define how video will play a part in your upcoming content year. Otherwise, you run the risk of getting left behind.
If you’re just starting, try out using features like Instagram or Facebook stories for social media announcements and advertisements. Always test to see what’s working and what’s not. Consider using images and video on social posts even on platforms normally dominated by text (e.g. Twitter).
Authenticity is paramount
Influencers might sound a bit tired and dated but trust us that they’re going nowhere.
In fact, research has suggested that the rise of authentic influencers will only continue.
If you’re a B2B company wondering how an influencer could work in your strategy – Who is your audience paying attention to on social media? Consider industry event speakers and ambassadors.
Don’t limit yourself either, look internally as well. How could your employees step into thought leadership roles and become the voice of an organisation?
Which brings us to our last point…
Your employees are more important to the success of your companies than you might think.
Employee generated content can establish customer trust and confidence that your brand is genuine. Start small with employee-generated blog content shared on their social media channels. And then grow as you see fit.
So there you have it, our seven deadly sins of social media marketing for 2020. It’s a dynamic and competitive space for a social media marketing business and what we’ve discussed here is only the tip of the iceberg.
Use these trends, test them, and retest them to make sure your business stays ahead of the competition. Good luck!
If you need help with your social media strategy. We’d love to hear from you. Drop us a mail to firstname.lastname@example.org.