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With marketing becoming increasingly data-driven, you simply cannot escape from assigning and monitoring KPI metrics or Key Performance Indicators. KPI’s can be defined as numerical, quantifiable metrics that organisations use to track their progress towards marketing goals. They help you measure what’s working, what’s failing and how far are you from achieving your marketing objectives. […]
Have you used Google ads’ in-market audiences to target your PPC ads? Accurate targeting is the mark of a good marketer. The more your ad reaches the right people, the lesser you will invest in ads. Consequently, your ROI will be better. Targeting using Google ads’ in-market audiences is one good silver bullet to reduce […]
Coronavirus’ impact on businesses is a lot of things- future arriving faster, a new normal, remote connections, virtual networking. Forrester points out 5 trends emerging from the pandemic’s impact on businesses: Safety and convenience have become unique selling points (USPs) for businesses. Omnichannel retail and marketing are inevitable. Businesses and governments will partner to invest […]
Green digital marketing is taking the world by storm. Eco-friendly digital marketing initiatives seem to be everywhere. For example, big brands like Nike, Microsoft, and Toyota have made a commitment to be more sustainable. This isn’t just in their areas of production. We’ll bet you didn’t know that Microsoft has been carbon-neutral since 2012! If […]
Over the years, several international Black Friday marketing strategies and promotions have piqued our attention. As a business owner/marketing strategist, are you looking for unique digital marketing tips to promote your goods this Black Friday? The Black Friday shopping tradition started in 2010 when Amazon began offering discounts for its customers in Ireland and the […]
Will you be the next brand to be ridiculed by a standup comedian because you mistranslated a word in your ad? Well, ignoring cultural contexts while marketing your business can certainly earn you a place in their comedy routine. Having a blind spot for culture is one of the brand-busting digital marketing mistakes to avoid. […]
Are you scampering around the web to find out why your online marketing efforts aren’t paying dividends? Well, your wild goose chase ends here. Here, we present to you 11 digital marketing mistakes to avoid. Some of these online marketing mistakes may have never crossed your mind. By knowing these digital marketing blunders you can […]
I’m over 500% sure that you are set for failure if you do not have a marketing strategy in place. But, why 500%? I’ll tell you soon. In this blog post, we walk you through some details of creating a winning marketing strategy. But before answering how to create a marketing strategy, let’s understand certain […]
Coronavirus’ impact on businesses is a lot of things- future arriving faster, a new normal, remote connections, virtual networking. Forrester points out 5 trends emerging from the pandemic’s impact on businesses: Safety and convenience have become unique selling points (USPs) for businesses. Omnichannel retail and marketing are inevitable. Businesses and governments will partner to invest […]
Upscale Your Online Business With Us Our primary goal is to help businesses build their brand, grow revenue, and create long term profits. Our team consists of experts who have had several years experiences in the field of content creation, video, SEO marketing (which is the key to organic growth), Social Media, where our team […]
