Research that connects consumer culture and marketing have seen massive developments in the past couple of decades. Marketers have exhausted the list of lenses from which they can observe consumer behaviour. It is after these circumstances that marketers have begun to study distinct cultures in their target market. Thus, this helps in better understanding consumer […]
Search engine optimization (SEO) and social media are two major focuses of digital marketing companies these days. Both of these industries have grown and matured quite a bit over the years side by side, and have a lot in common. For example, both SEO and social media marketing aim at reaching and connecting with your […]
It’s never been easier to be seen by consumers, however, there has never been as much competition as there is today. If you’re going to succeed in social media marketing in 2020, you need to know these business trends.