Fresh out of college with a passion for all things digital, Paul works as a UX Designer by day to research and create fun and intuitive digital products. By night, he’s an avid photographer, meme enthusiast, and professional Mario Kart driver who has an addiction to Apple products and Polo mints.
Fresh out of college with a passion for all things digital, Paul works as a UX Designer by day to research and create fun and intuitive digital products. By night, he’s an avid photographer, meme enthusiast, and professional Mario Kart driver who has an addiction to Apple products and Polo mints.
SEO and advertising are twin pillars for any marketing strategy to dominate search engine rankings. A digital marketing strategy that simultaneously leverages both, is better suited to quickly rope in leads and increase brand awareness. Google receives over 70% of all web traffic. Thus to dominate the search engine you have to excel in the […]
With marketing becoming increasingly data-driven, you simply cannot escape from assigning and monitoring KPI metrics or Key Performance Indicators. KPI’s can be defined as numerical, quantifiable metrics that organisations use to track their progress towards marketing goals. They help you measure what’s working, what’s failing and how far are you from achieving your marketing objectives. […]
Research that connects consumer culture and marketing have seen massive developments in the past couple of decades. Marketers have exhausted the list of lenses from which they can observe consumer behaviour. It is after these circumstances that marketers have begun to study distinct cultures in their target market. Thus, this helps in better understanding consumer […]
Have you used Google ads’ in-market audiences to target your PPC ads? Accurate targeting is the mark of a good marketer. The more your ad reaches the right people, the lesser you will invest in ads. Consequently, your ROI will be better. Targeting using Google ads’ in-market audiences is one good silver bullet to reduce […]
In 2019, Youtube rose to the top as the no.1 platform that most impacted consumer behaviour. And I was going on a guilt trip for all the animated marketing (Youtube video ads) I skipped. In the long run, video ads were winning all along. Notably, 87% of marketers use video marketing. According to Cisco, 17,000 […]
Coronavirus’ impact on businesses is a lot of things- future arriving faster, a new normal, remote connections, virtual networking. Forrester points out 5 trends emerging from the pandemic’s impact on businesses: Safety and convenience have become unique selling points (USPs) for businesses. Omnichannel retail and marketing are inevitable. Businesses and governments will partner to invest […]
