LumiPay is an emerging merchant processing service specialising in, but not restricted to, “high-risk” industries. In addition to SEO guidance that raised their search engine visibility quickly, we carried out brand development, graphic design, and on-going website management.
The LumiPay logo is perfectly balanced, strong and recognisable. It is based on a colour palette of yellow and black, reflecting illumination, simplicity and a new way forward. The icon ties the abstract idea of both a coin and a lightbulb. This logo mark instills trust and confidence.
Versatility across all devices was important to our client, as 60% of their users use mobile devices. Our modular approach during the design stages makes a smooth transition between devices.