YouTube, Instagram, Facebook stories, all of these account for hundreds of millions of hours of video marketing consumer EVERY. DAY.
What might have been an afterthought years ago, is now a top marketing priority. So we asked one of our top videographers, Tiago Miranda, to give us a rundown of what you need to know about video marketing.
Why Should You Use Video?
Using a video marketing strategy is one of the best ways to make sure you establish your brand awareness as best as possible and help you rank your website on any search engine including Google. According to Gary Stevens, head of research at HostingCanada.org, “retargeting our website visitors on social media has led to a 47% increase in visitor value site-wide.”
It gives your potential clients a quick and concise way of learning about your company, your products and your services. And the options are endless, including, onboarding videos, knowledge-based videos, customer stories that can personalise your brand and create a fuller, more resonant image of your company.
Story is King (or Queen, whoever wears the pants)
Although it’s very important to showcase your services with a marketing video, one of the most important rules is – KEEP VIEWERS ENGAGED.
Try to come up with interesting ways to show how your products work using reviews and tutorials or how it can really impact people’s lives.
Find good characters that can help you tell your story.
Highlighting real customers with real opinions can add a level of honesty and engagement that money can’t buy. This will go a long way towards maximising engagement.
It only takes a few unique touches to make much more interesting videos.
Remember it doesn’t matter if you have a big budget or a small one, once you know what story you are telling.
Examples of Video Marketing
- Demo Videos
- Brand Videos
- Event Videos
- Expert Videos
- Education or How-To Videos
- Explainer Videos
- Animated Videos
This is just the tip of the iceberg. You can begin exploring AR (Augmented Reality) videos or Personalised Messages or experiment with Live Videos. There are so many tools available to use and you can make any of them work for you.
The Unpredictable Enemy – The Algorithm
Like Google, YouTube’s algorithm changes all the time and is something we can only guess at. YouTube isn’t forthcoming about what works and what doesn’t or, more importantly, why.
To help us, video marketers research exactly how videos from big channels get to that top spot. Using what we know works, we can guarantee a streamline to success using videos for your company.
Recent research has shown that longer videos tend to perform better. Why? Because they increase the time you keep the audience engaged in the platform. The longer you keep customers on your channel or video, the more likely they are to engage with your brand or service.
This means that the story you’re telling is even more important.
You keep your customers engaged because any second they become bored they can just click away…
The First Three Days
Did you know that the first 3 days after a video launch on YouTube are crucial?
The more views you get during this window, the more YouTube will reference your video to other people. That’s how your video will start to gain traction bringing more attention and, hopefully, customers to your site.
Each social platform has different approaches, so it’s necessary to have a very clear strategy to make the best out of them.
Another example, on Facebook, the first three seconds matter the most because that’s just long enough to count as a “view”. Use captions because 85% of all videos on Facebook are viewed without sound.
These are just some of the insights that ORH Marketing can use to assist you in getting the most from your content.
With a full team of professionals, we can provide video production, marketing strategies, and thorough campaign planning.
Good Price, Great Quality, Fast – Choose Two.
Using video marketing and video content production is not something simple and requires a lot of work with many different teams for it to work at its best.
Between a well laid out brief, a good script, pre-production, shooting, post-production and a well-developed content marketing campaign, there are a lot of processes and people required to get your products out there.
The longer you can plan your campaign and marketing videos premier, the best price and quality you will get.
If you want it faster, the more professionals you will need to get it done and the prices unfortunately rise.
So between price, quality, and timing, you get to choose only two. Choose wisely.