Green digital marketing is taking the world by storm.
Eco-friendly digital marketing initiatives seem to be everywhere. For example, big brands like Nike, Microsoft, and Toyota have made a commitment to be more sustainable.
This isn’t just in their areas of production. We’ll bet you didn’t know that Microsoft has been carbon-neutral since 2012!
If you’re considering going green, this is great news! Consumers are jumping on the eco-friendly bandwagon. They actively seek out brands who advertise a green lifestyle.
Today, we’re looking at how you can connect with your clients and customers, through green digital marketing.
The Customer Is King — and They Want Green Digital Marketing
We’ve all heard of Greta Thunberg, of course. She might be young, but she’s issued a powerful call to action, towards sustainability and a greener future.
People are listening!
More and more customers are moving away from fast fashion and moving towards eco-friendly, sustainable options. Multiple people are changing their lifestyles, trying to reduce their carbon footprint.
Sure, graphic design and SEO can be important, when building your brand.
However, 66% of consumers are willing to pay more for products from socially responsible companies.
Let that sink in — that isn’t a small number. Right now, one of the biggest online marketing mistakes you can make is not tapping into green digital marketing — and ORH Marketing can help you with this.
Going Green With the Customer in Mind
You might come up with products that can save the world — biodegradable options to plastic, recycled cotton clothes, the list is endless.
However, these products shouldn’t be at the forefront of the brand experience — especially not in green digital marketing.
That might sound downright ridiculous to you. However, at ORH Marketing, we understand the value of customers, so you can take this from us.
Put your customers first. They’re making lifestyle changes and moving towards sustainability — they should be recognised for it.
Pause for a minute and take yourself — and your business — out of the equation. Instead of telling your customers about your reuseable coffee filters or compostable cutlery, focus on your customer.
Your customer might already be doing an amazing job of living a sustainable, eco-friendly lifestyle. Through green digital marketing, you can build on that. Show your customer what they can do, by using your products.
When you make your customer feel good, they’ll come back for more. They’ll also be delighted to sing your praises to everyone they know! Tug on their heartstrings, make them feel like a hero.
A Warm Welcome Can Make a Difference
To do this, you’ll need a good engagement campaign. For example, you might be familiar with Dove’s #ShowUs campaign.
In this campaign, Dove partnered with women and non-binary people to create a more inclusive vision of beauty. The project was shot by and featured women and non-binary people, with no staging or filters.
Sounds simple enough, right? And yet, this campaign had the power to be completely revolutionary.
For green digital marketing, the concept is the same. Be inclusive. Interact with your customers. Make them feel seen and heard.
Your customers are doing their part to reduce their carbon footprint, and this is why they’re seeking you out. Make them feel like the heroes in their story — because they are.
Green Digital Marketing Means Being Transparent
You might have noticed this already. Many eco-friendly brands are synonymous with transparency.
This is seen in where they source their materials from, who makes their products, and what they put into their goods.
Think about Levi’s, for example. They’re the face of denim — when you think about a good pair of jeans, you think about Levi’s.
Levi’s has built its brand on making a difference — fighting for equal rights at all turns. The brand is also extremely transparent about its sustainable practices.
The Levi’s website is also a great example of green digital marketing. A few clicks into it, you’ll find out where their cotton is from — and that it’s organic. They also tell you what they’re doing to make their employees’ lives better, at every level of employment.
This means that buying a pair of Levi’s isn’t just good for their customers’ wardrobes — it’s also good for their souls.
Speak to Your Customers
We’ll be honest. Eco-friendly products can often be more expensive, but you can do this! For example, artisanal, vegan cheese can be more expensive than their cheese made from dairy.
This doesn’t have to be a bad thing. In fact, this could be your time to shine.
Show your customers what they’re buying — not just the final product, but at every step of the production process. Expand on the positive impact they’re making, by supporting your business.
By buying artisanal, vegan cheese from you, they’re supporting a local business. They’re also helping to cut down on carbon emissions from dairy farms by buying vegan cheese.
In addition to this, they’re eating healthier — consuming protein and healthy fat in cashew milk, and vitamins and antioxidants in nutritional yeast.
It’s important to have a message. It’s also important to spin it to make it work for your brand.
SEO Can Work Wonders for Green Digital Marketing!
Okay, it’s time to get technical. We’ve extolled the benefits of making SEO work for you before.
If you’re a small, local business, getting technical might sound intimidating. However, the benefits are endless — especially for green digital marketing.
It doesn’t matter how much time and effort you’ve put into your website, if SEO doesn’t work for you.
Proper SEO keyword use establishes a healthy social media presence. It’ll also bring you organic traffic, which will lead to an inevitable increase in business.
That sounds good, doesn’t it?
If you don’t know where to start, hand off your SEO workload to a good digital marketing agency.
Not only will they help you sort out your SEO, but they’ll also help with the other technical jargon — utilising pop-ups to your benefit, content creation, you name it, they’ll do it!
How Can ORH Marketing Help?
If you’re interested in starting your green digital marketing journey, but you don’t know where to begin, don’t worry! That’s what we’re here for.
At ORH Marketing, we believe in sustainability. We also believe in helping you get discovered.
We’ve worked with a number of brands keen on green digital marketing, and we’re always happy to help sell that message. If you’d like to chat, get in touch with us today.